Final Thoughts: So hard to say goodbye

Last Thursday was basically the culmination of COMM 602. During this session we discussed our final thoughts on the future of communications. I listened to my classmates discuss all they’ve learned from this course and the various technologies they believe will be relevant in the future. Our last class was so awesome! All I could think about was the fact I wasn’t even in class for the discussion. *record scratch*

I was absent from class that day. However due to the technologies available to us I was able to view the entire class session online and feel like I was still a part of the discussions. During my second week reflection I wrote “attending class virtually from the comfort of my own home would not have been possible if not for digital convergence”. In the past I would’ve had to beg my classmates for notes or a quick rundown of what was discussed in my absence.

The topic of digital convergence set the tone for what our whole course was about. If it weren’t for the merging of various technologies, we wouldn’t live in a society where some much of our daily task are simplified due to smartphones, tablets and Internet. All of these devices allow us to be mobile while still completing everyday task that previously required us to be more stationary. Digital convergence has allowed us to multitask.

So how what does the future of communication look like? My classmates (and myself separately) discussed some hot topics that we believe will become the “norm”. Some of the topics we discussed were: second screen experience, drones and the digital divide. My classmate, Warren believes second screen experience is “where communication is going”. He really likes to immerse himself in what’s going on around him and believe second screen is going to be a bigger part of the social media experience.

I agree 100%. I didn’t realize how many television shows utilize the second screen experience. In recent months I’ve realized so many of my favorite shows like: Braxton Family Values, Are You the One and So You Think You Can Dance utilizing second screen for viewer interaction. I don’t usually use Twitter for live tweeting but I definitely use Facebook for the same experience. Especially for really popular events like the Emmys, Golden Globes and #PopeInDC. The second screen experience is definitely the things of the future.

We also discussed drones. Of course being a privacyphobe (I made that up), I did not see any benefits of drones. When I heard that Amazon (my secret lover) and Domino’s pizza have toyed with the idea of using drones for delivery I thought about how ridiculous that sounds. Amazon has one of the most amazing shipping times ever! I would think with the risk of drones getting lost, never to see the light of day again, that it would decrease their customer service rating. I just don’t see the benefits.

Then my classmate, Bill, made me view drones from a business perspective. In his job in newspaper he’s had first-hand experience with drones. Bill stated some of the benefits of drones are the “convenient and cost effectiveness”. Previously the company would have to hire a pilot, charter a plane and hire a photographer to take photos of scenes from the sky. He also stated “drones allow you to not be in the way but still be able to provide content to their readers”.

The discussion about drones got my classmate, Jessica’s wheels turning and she posed the question about whether drones would further increase the digital divide. Due to the fact that many people would not have Internet access. My classmate, Bob, then proceeded to blow my mind by stating that companies are testing drones that “deliver Internet to places that otherwise may not have accessibility to content”. *record scratch again* I did not know that Facebook is testing a drone to allow Internet access to those in rural areas. (Check out the article here ).

One thing I’ve thoroughly enjoyed about COMM 602 is the interaction with my classmates and Professor Strahler. They constantly make me think outside of my traditional thinking and bring topics to my attention that I wasn’t previously knowledgeable of. I’ve learned so much! I find myself having conversations and various “ah ha” moments on social media, outside of the classroom setting, about topics we’ve discussed. I previously thought only Multimedia Storytelling ruled my life. In actuality so does COMM 602 and I can deal with that.

Peace and Blessings,

Nikki

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Customized Ads: The Creepiest of Creepers

Those shoes that you have been wanting for weeks, you Google them, head to Macys.com to check the prices, balk at the cost and click the X on the website. Now on every page you visit there is an ad for that shoe. These types of advertisements and customized ads were a big part of our discussion during this weeks’ ICC 602 class time. If you aren’t familiar with these kind of ads then let me introduce you to this thing called the Internet.

Banner ads are everywhere online. They are, as my classmate Valerie stated “stalking us”. That is exactly how I view them. They are creepy! My classmate, Diana, summed up my exact thoughts concerning these stalker ads. Diana stated that “I ignore those kind of ads, their attempts to sell me products, doesn’t work on me”. Bob, another classmate, stated that he doesn’t even notice the banner ads anymore. I agree wholeheartedly with both of them. I am not easily swayed when it comes to those ads and I never click on them.

Other classmates however were not bothered by the presence of the ads. Jessica stated that she “likes the availability of ads when they are relevant to products she’d like to buy”. Valerie stated that although the ads stalk her online, she usually is more likely to buy due to the constant reminder of them on ever website. Marissa stated that she doesn’t mind customized ads but hates how ads are disguised as content or a story. That lead into our discussion about Native ads.

Native ads are basically sponsored ads buried in content and written in the under the guise of being advertisement. Prior to gaining a better understanding what native ads were, I never clicked on them. I just viewed them as another way for my information and online activities to be tracked. When I do a Google search now and I see “Ad” next to links of my popular web searches, I never click them. They’ve always be suspicious to me. I give websites that run content they truly don’t support just for monetary gain a serious side-eye and lose respect in the credibility of those sites.

In conclusion, I am definitely in opposition with the use of customized ads and the effectiveness of them as it pertains to my shopping experiences. It creeps me out to see any product or service that I’ve Googled on every single website I view afterwards. I understand (and can appreciate) companies trying to make a profit but not at the expense of me feeling like I’m constantly being watched.

Until next time,

Nikki

Are Citizen Journalist the new face of journalism?

Our live session this week in ICC 602 was interesting. During our asynchronous work we learned about the historical aspect of journalism and how we evolved from print to digital. One of the newer aspects of “journalism” that I found interesting was the idea of Citizen Journalism. Citizen journalism was defined by Mark Glaser as “the idea that people without professional journalism training can use the tools of modern technology and the global distribution of the Internet to create, augment or fact check media on their own or in collaboration with others”.

This is a far cry from journalism of the past. According to my classmate, Bill who has worked for a Long Island newspaper since 1999, newspapers “. It used to be about everyone having the same story. We used to have a few days to verify all information. Now the pressure is to get the story out quickly”. With the new hurry up and post something nature, the question of ethics comes into play. Bill states that journalist are often “tempted to be less focused on credibility. Pressure from editors to put the information out quickly but that’s not fair to readers and people they’re reporting on.”

I am on the fence on how I feel about classifying citizen journalist as “journalist”. I do believe they can create important and relevant stories. However when the aspect of quality and accuracy of these untrained journalist, I begin to question how effective a citizen journalist is. Due to the current need to be the first to post breaking news, citizen journalist are usually out and about, smartphone ready to take first-hand accounts and photos of events as they happen.

While I do question the authenticity of citizen journalist, there is no denying that various brands see the benefit of their voice to consumers. There are many brands that have bloggers (citizen journalist) sitting in the front row during NYFW, on red-carpets, and offering their views to popular designers like Diane von Furstenberg. Why? Because popular bloggers have a following with consumers and to their viewers their opinions matter. So there may be some credibility in citizen journalism. Just as we have to monitor reputable journalist (i.e. Brian Williams), we have to police citizen journalist as well.

Until next time,

Tanika

A little word with a broad meaning

The big discussion during Week 7 of our class discussion for ICC 602 was about big data. According to an article written by my classmate, Jenna, that question is one that yields a variety of responses. In her article “What Is Big Data”? Jenna interviewed top leaders in a variety of industries inquiring about what big data means to them. To the surprise of Jenna, the answers varied extensively. Essentially, you can ask multiple people their definition and you can expect to get twenty different answers.

When my classmates and I were asked to define big data the answers were essentially the same but I believe that was due to the definitions we were giving during our asynchronous work that week. Big data is a little word that has left many people staring blankly into space searching for a proper definition. One classmate stated big data means “a lot of information and using that massive data mining to analyze information looking for patterns and trying to draw conclusions” based on that information. Another classmates stated that big data mean “a lot of powerful data”.

Our breakout discussion for this week was about how big data has changed in a variety of industries from the past to the present. Initially I thought this would be a simple question to answer until I realized just how much has changed. One group discussed changes in the banking/financial industry. When we think in the past we had go into the bank personally to make a deposit. Today we can make deposits from anywhere using mobile apps and other online features.

Another group discussed the education field and how schools utilize the big data received such as demographic information to fulfill admission quotas “to be eligible for government programs, spending, etc.” Group 3 discussed Health & Fitness which I believe is one of the main industries that stands the greatest risk with dealing with big data. My classmates discussed how previously all health records were kept in-house at the medical/dental offices. Today everything is kept electronically which would cause a huge privacy issue if this information in hacked.

Big data affects every area of our lives. The information we provide on the simplest of questionnaires is being stored and analyzed for use in a variety of industries. We discussed the 3 V’s of data mining which helped me better understand big data. Volume references the amount of information to be analyzed (How much). Velocity is the “the increasing rate at which data flows” basically (how fast) the data is processed. Finally we have variety which is the different forms of data. I believe big data is a complex term but the 3 V’s definitely help me better understand the concept.